Founder Day

A tactical half-day for founders before Seed The South officially begins.

Monday, May 18
Northeastern University Charlotte
11:30 AM – 4:30 PM

Founder Day is Seed The South’s pre-summit programming for founders who want to get sharper before the Summit officially begins.

Built as a tactical half-day ahead of Opening Night, Founder Day is designed for early-stage operators navigating growth in real time. Product, fundraising, sales, positioning, AI workflows, and the decisions that matter early.

Less theory, more hands-on. Built for practical use, live.

Register for Seed The South
Opening Keynote

Why I Started Over

Alex Smereczniak, Cofounder & CEO, Franzy

Moderated by Lauren Goodell, GTM Sales Leader & Top LinkedIn Voice

After building 2ULaundry and LaundroLab into a venture-backed franchise platform, raising $33M and selling more than 100 franchise licenses, Alex Smereczniak did what most founders spend years trying to avoid: he walked away and started again.

In this opening keynote, Alex shares what changed the second time around. From scaling one of Charlotte’s most-watched startups to launching Franzy, an AI-powered platform rethinking franchise discovery, this is a candid conversation on knowing when to let go, what experience actually teaches you, and why some founders are built to start over.

Masterclass Lineup

Masterclasses are included with Summit registration. Registered attendees will be invited to select their sessions ahead of the event.

Stop Guessing Why Users Churn

Alan Chavez & Colin Thornton

Torta Studios

Every product has a behavior that predicts retention. Learn how to find it, prove it, and act on it.

Alan Chavez and Colin Thornton are the co-founders of Torta Studios, a product and growth studio helping startups uncover the behavioral signals that drive retention, engagement, and long-term growth. Their work sits at the intersection of product, data, and user behavior, helping teams identify what actually moves users from trial to habit.

When to Go Fractional, Outsource, or Hire Full-Time?

Joshua Dzyak

Clifton Larson Allen

Early-stage founders waste cash on premature hires and lose momentum to operational gaps. Learn the decision framework for building your finance and ops functions at the right time, the right way.

Joshua Dzyak advises venture-backed founders on financial strategy, capital planning, and the numbers investors actually care about. At CliftonLarsonAllen, he works with high-growth companies on forecasting, fundraising strategy, and financial infrastructure that holds up under investor scrutiny.

Mastering Founder-Led Sales

Lauren Goodell

How early-stage founders are winning customers before they have a sales team. A practical look at using content, credibility, and distribution to build demand and close faster.

Lauren Goodell is a founder, GTM sales leader, and one of LinkedIn’s top sales voices. A former sales executive at Microsoft and Salesforce, she has become one of the most recognizable voices in modern sales, with 40,000+ followers and a fast-growing audience around founder-led growth, AI, and human-first selling. Today, she helps founders turn trust, audience, and credibility into pipeline through the modern sales strategies reshaping how startups win.

The Founder Bottleneck Syndrome

Oliver Peters

Loud Solutions

Why founders are often the biggest constraint in their own company. A practical session on mindset, leadership, culture, and the habits that quietly break growth.

Oliver Peters is the founder and CEO of Loud Solutions, where he advises founders and executive teams on leadership, communication, and organizational performance. He works with high-growth companies to improve how teams operate, align, and scale under pressure.

Build It Live with AI

Charles D’Andrea

Pattern50

A live working session on how founders are using AI to build faster, test faster, and rethink how products get made.

Charles D’Andrea is the founder of Pattern50, where he helps startups build and ship faster using AI-native workflows, rapid prototyping, and modern product systems. He works hands-on with founders to turn ideas into working products faster, with less overhead and tighter feedback loops.

Raising Capital in the Age of AI

Paul Rothstein & Mario Bolanos

Nelson Mullins

What founders need to understand about AI, legal risk, IP, and fundraising before taking outside capital.

Paul Rothstein and Mario Bolaños are partners at Nelson Mullins, where they advise emerging companies, venture funds, and growth-stage startups on financings, M&A, AI governance, and corporate strategy. Their work spans company formation through exit, with deep expertise in the legal and structural decisions that shape long-term enterprise value.

The New Rules of Product Marketing

Liz Brigham

Product marketing has changed. AI has compressed timelines, blurred roles, and raised the bar for how quickly teams need to learn, position, and ship. Liz will break down what product marketing looks like now, what’s changed, what still matters, and how the best teams are adapting in real time.

Liz Brigham is the W. Spencer Mitchem ’59 Executive Director of the Jay Hurt Hub for Innovation & Entrepreneurship at Davidson College and co-founder of Durability Labs, a modern venture studio building AI-assisted tools for customer-facing teams. A product, growth, and marketing leader, she has held leadership roles across startups and global brands including Morningstar, Jive Software, Walt Disney Parks & Resorts, and political tech startup Timshel. Her work sits at the intersection of product, positioning, and AI, with a focus on helping modern teams sharpen messaging, accelerate learning loops, and bring products to market faster. Liz has been recognized by Charlotte Business Journal’s Power 100, GrepBeat, and the Global Product Marketing Alliance, and serves as an advisor and mentor to startups across the country.

From Founder to CEO: Build the Team Your Company Needs

Jonathan J. Donahue

Growth demands delegation, trust, and a team that can execute without you in every room. Learn how to build the structure, accountability, and leadership your next stage requires.

Jonathan Donahue is Principal Consultant at Leadership Effectiveness, where he helps founders and executives build healthier, higher-performing teams. He specializes in leadership team design, delegation, and helping growth-stage operators make the shift from founder-led execution to scalable company leadership.

How It Works

Founder Day is included with your Summit pass. After registering, you'll receive an invitation to select your preferred masterclasses ahead of the event — so we can size each room accordingly and ensure you get into the sessions you want. 

Register for Seed The South

Opening Night

Founder Day rolls directly into Opening Night at Chapter 6.

Join us after Founder Day for drinks, bites, and conversations with the founders, investors, and operators shaping the Southeast startup ecosystem.